Gone are the racy outfits and provocative poses, pop princesses The Saturdays have scrubbed up their image for their latest video.
Presumably the girls think they will stand a better chance with American audiences with a clean-cut new video, where all five wear tiny shorts as they stroll around in the sunshine with the video ending in a giggly mess on a football pitch.
Pregnant biracial singer Rochelle Humes shows no sign of her baby bump in the ‘What About Us’ video, presumably filmed when the fivesome first went to LA to start filming their reality show. Frankie Sandford, Mollie King, Rochelle, Una Healy, and Vanessa White are currently in America where they are promoting the launch of their major new E! series Chasing The Saturdays’ with major TV appearances lined up, including Jay Leno and The Today Show.
Tiny shorts: The Saturdays show off their enviable legs in their trademark lookNo baby bump: Rochelle shows no sign of being pregnant in the sunny videoGlossy: The video is a much cleaner-cut piece of marketing than previous The Saturdays songsLeggy lady: Mollie shows off her amazing LA tan as she sings in the new videoTaking a dip: Una ties her long locks back for the videoSweet: Gone are the racy outfits and in are the vest topsAnd the fivesome are deadly serious about achieving success stateside, making sure their new video is simple and shows off the girls’ good looks and slim figures, just not too obviously. In a teaser trailer for the show, which is being subtitled for American audiences, each girl is seen introducing themselves.
Mollie said: ”The girls refer to me as a Disney character, but I’m not! I do like to see the good in situations though.’
While short-haired Frankie says: ‘I’ve been in the music industry since 11, it’s all I know but it’s all I love.’
Mother-of-one Una adds: ‘I’m married to Ben and the proud mother to my little baby girl Aoife Belle, she is beautiful beautiful.’
Wild child Vanessa giggles: ‘I’m the youngest in the Saturdays. I love going out and partying. I don’t enjoy the hangovers the next day but it hasn’t stopped me yet!’
And Rochelle – who will hopefully discover she is with child on the show – says: ‘I recently got married to Marvin from JLS. I’ve always been referred to as the mother of the band’.
Una admits: ‘It’s quite daunting. You only get one shot.’
The series chronicles the groups’ move to break into the American pop music market as they prepare to record their fourth album and first for international release. What About Us is already heating up the Billboard dance charts in America and the girls have their first sold out gig in New York next week.
Hat’s off to them! Mollie and co are keen to break into the lucrative American music sceneAmerican football: The girls finish their video in a giggly mess on the fieldWinners: The girls are hoping the saccharine video warms American’s heartsClean-cut all American girls: Una Healy smolders in the What About Us videoBlonde ambition: Mollie King is just as determined to break the states as her bandmatesParty girl: Vanessa White is taking to role of party girl like a treat
The Saturdays will release their fourth album The Chase in the UK this Spring. Chasing The Saturdays will be shown on E! Entertainment Television in the UK from Sunday February 3rd at 10pm.
- Music Spotlight: Alicia Keys Debuts New Video ‘Brand New Me’ (kolorblindmag.com)
- Music Spotlight: Leona Lewis Debuts New Single ‘Lovebird’ plus Behind-the-scenes of the video (kolorblindmag.com)
- Saturdays close in on cracking US (belfasttelegraph.co.uk)
- mollie king looks stunning as the saturdays debut their new single (thesun.co.uk)
- Chasing the Saturdays: First Look at the British Girl Group’s U.S. Reality Show (people.com)
- Rochelle Humes Shows Off Baby Bump – The Saturdays At 2013 TCA Press Tour (Pictures) (contactmusic.com)