Restaurant Spotlight: NYC SoHo’s Comodo

Cómodo is a Latin American restaurant Worth Kitchen supper-clubbers Felipe and Tamy Donnelly that opened in the former Salt space in Soho. The low-key, airy space, coupled with the restaurant’s tucked-away Soho location, conjures a simple, Old World place away from the city bustle.

Located in the historic SoHo neighborhood (“SOuth of Houston“), which is bounded by Houston Street to the north and Canal Street to the south, entrées are served in a relaxed setting that you, your friends, and your family are sure to enjoy.

Whether you are in the mood to indulge in something new or just want to enjoy some old favorites, you can be sure that Comodo’s inventive menu and attentive service will leave you truly satisfied.

What is SoHo Comodo?

SoHo Comodo is a new technology-driven restaurant in New York City that has implemented what it calls an Instagram menu, directing patrons to pictures of food posted on the popular photo-sharing site to help them decide what to order.

It all started when three-week old Latin-American restaurant Comodo, located in Manhattan’s SoHo neighborhood, noticed guests were repeatedly snapping pictures of their entrees and uploading them to Instagram, it decided to capitalize on the trend.

Who runs SoHo Comodo?

Felipe and Tamy DonnellyHusband/wife team Felipe and Tamy Donnelly chronicled their journey to Comodo by running the taste-kicthen ‘Worth Kitchen’ for a year before embarking on their new initiative SoHo Comodo.

Felipe Donnelly quit his job in advertising last year to do catering and run Worth (now at the City Grit space) full-time. Menu-wise, Donnelly had plans to use local ingredients, but wanted “every dish to have a Latin American flavor,” reflecting the couple’s Colombian and Mexican upbringings.

As it happens, Worth has served as a useful laboratory for testing dishes on real eaters. Donnelly says he’s cooked a different menu at each month’s dinner and asked for diner feedback. By far the most popular dish (definitely going on Cómodo’s menu) has been lamb sliders served on pão de queijo (Brazilian cheese bread) buns.

What type of food can I expect?

It promises Donnelly’s lamb sliders served on pão de queijo (Brazilian cheese bread), hibiscus and queso fresco spring rolls, escolar tiradito with uni and mint-yogurt vinaigrette; and coffee-rubbed cochinita over a rice cake.

But don’t take our word for it, check out some offerings from menu below to see for yourself.

Cod with parsnip aji pureeCod with parsnip aji puree, meyer lemons and asparagus comodoEscolar tiradito and uni with mint yogurt vinaigrette comodoEscolar tiradito and uni with mint yogurt vinaigrette comodoLamb chops with mint goat cheese pesto Lamb chops with mint goat cheese pesto comodoInfamous Lamb sliderslamb sliders comodoPeruvian styled corvina ceviche with citrus, peaches, cilantro and bocadilloPeruvian styled corvina ceviche with citrus, peaches, cilantro and bocadillo comodoRock Shrimp saladrock shrimp salad comodoScallops with chipotle and avocado sauce Scallops with chipotle and avocado sauce comodoSeared duck breast with “classico” sauce and quinoaSeared duck breast with ‘Classico’ sauce comodo

How can I contact them/make reservations?

You can make reservations using Open Table. This is a restaurant perfect for that special celebration. For those who ask where to take your dates, this NYC restaurant is the perfect spot.

If you are not from the New York area, make sure you visit the next time you’re in town.

“People love taking pictures of food when they go out, and we wanted to use what was organically happening on social media sites and turn it into a helpful and fun tool at the restaurant,” Comodo owner Felipe Donnelly told Mashable.

“ We’ve been encouraging guests to post pictures on Instagram to spread the word, and the feedback has been great. Everyone keeps telling us how smart and creative it is.”

Donnelly said it aims to help people decide what to order by searching the hashtag and seeing what others post. Waiters also point out the new initiative to patrons and ask them add their own pictures to the collection, along with reviews and feedback.

So if you have an Instagram account, make sure you search using #ComodoMenu. This hastag has been added it to the bottom of its real-life menu, encouraging guests to add, share and check out photos of food offered at the establishment.

Take a look at the YouTube clip below for more information:


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