Beyoncé and Tina Knowles unveiled the campaign for their House of Deréon fall 2012 collection in August. Shot by famed international celebrity and fashion photographer, Jean-Baptiste Mondino, the images feature the brand’s muse Beyoncé, wearing several key looks from the autumn/winter ’12 collection.
The much anticipated fall/winter collection was inspired by Beyoncé’s historic performance at the Glastonbury Music Festival last year. The autumn delivery is focused around the ‘boho-inspired girl who attends the festival and includes floor length skirts, casual jersey tops paired with denim that is an homage to the alternative rock bands, their music and eclectic sense of style.
For winter, the inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us.
Brand co-founder, creative director and designer Tina Knowles said, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.
Stockists include very.co.uk, Lipsy.co.uk, Bank, USC, Next.co.uk, Nelly.com and Amazon.
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Source: House of Dereon